Chapter 6

T (Track): Making Sure You've Hit Your Mark

In this final step of the T.W.E.E.T. model, we'll look at the importance of Tracking to measure your target and to see the progress you are making or the areas in which you need to improve.

Do You Remember Your Target?

As we explored in Chapter Two, there are three main types of Targets that non-profits typically set for themselves on Twitter: an information account like @roomtoread (which is an information hub for global literacy), a personalized account like @johnwoodr2r (the Room to Read CEO's personal take on his life as the CEO of a large non-profit), and a fundraising account, like @twestival.

In the T.W.E.E.T. model, there are two steps to tracking your progress toward these Targets. ...

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