Twitter Is Not the Echo Chamber We Think It Is

Book Description

The popular perception of Twitter as a social media "echo chamber," where people only receive and retweet opinions that match their own, does not reflect the data about users' actual engagement. The average Twitter user propagates more mainstream content and follows a diverse group of users — and this has implications for social media marketing.

Product Information

  • Title: Twitter Is Not the Echo Chamber We Think It Is
  • Author(s): Jesse Shore, Jiye Baek, Chrysanthos Dellarocas
  • Release date: November 2018
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT60203