Book description
The popular perception of Twitter as a social media "echo chamber," where people only receive and retweet opinions that match their own, does not reflect the data about users' actual engagement. The average Twitter user propagates more mainstream content and follows a diverse group of users — and this has implications for social media marketing.Product information
- Title: Twitter Is Not the Echo Chamber We Think It Is
- Author(s):
- Release date: November 2018
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT60203
You might also like
book
Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web
Practical advice for managers on how the Web and social media can help them to do …
book
Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time
Tweet your company to the top of the market with a tailored approach to Twitter Twitter …
article
How CEOs Can Leverage Twitter
Few CEOs of large companies leverage the power of Twitter to the fullest extent. As of …
book
Social Media, Sociality, and Survey Research
Provides the knowledge and tools needed for the future of survey research The survey research discipline …