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Twitter® Marketing For Dummies® by Kyle Lacy

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Chapter 18. Top Ten Tools to Use for Twitter Productivity

In This Chapter

  • Keeping track of your Twitter activity

  • Using your time on Twitter efficiently

  • Finding Twitter conversations you care about

While you slowly work through the ins and outs of using Twitter to drive business and increase your brand awareness, how do you manage all the followers, replies, groups, friends, and direct messages? You can find hundreds of productivity tools available to help you out. I mention some of the tools described in this chapter elsewhere in this book, but others are new. Dive into the top ten tools to use for Twitter productivity and do some business!

bit.ly

http://bit.ly

In the world of tiny URLs that allow you to track clicks and conversations, bit.ly reigns supreme. The Web site and sidebar application are easy to use, but they both pack quite the punch when managing conversations over a specific platform.

So, why should you use bit.ly? You need to give yourself the capability to shorten long URLs from blog posts or Web sites that have great content you want to tweet to your followers. bit.ly gives you the capability to shorten, share, and track the URL.

You can very easily view your links in real time and track information sharing while it happens, which I have to admit, is really awesome!

HootSuite

http://hootsuite.com

TweetDeck (which I talk about in the section "TweetDeck," later in this chapter) gives you the capability to organize and manage followers, and HootSuite is just as powerful when it ...

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