O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Twitter Your Business: A Beginner's Guide to Using Twitter to Successfully Promote You and Your Business

Book Description

Making an impact, 140 characters at a time Twitter is not 'a get rich quickly tool'. You will achieve very little by just having an account. It takes time, effort and commitment to stand a chance of success on Twitter. However, if you are prepared to spend some time on Twitter each day finding people and conversations where you can add value, then things may well happen for you. The real value of Twitter is in the ability to search for real people talking about real stuff, right now and in real time. This offers individuals, businesses, brands the real opportunity to stop talking at customers and start talking with customers. A subtle but huge difference.

Table of Contents

  1. Cover
  2. Publishing details
  3. Introduction
    1. What this book covers
    2. The basics
    3. From humble beginnings – how Twitter began and how it is used now
    4. A real-time search engine
    5. Combined social and business platform
  4. My story
  5. Twitter etiquette
    1. Mistakes – I have made a few
  6. Signing up
    1. Your profile
    2. Let’s recap
    3. CASE STUDY
  7. Tweeting
    1. The five different types of tweet
    2. How to use an @reply or @mention
    3. Deleting or editing a tweet
    4. CASE STUDY
    5. Favourites
    6. Adding URL links to your messages
    7. Adding a photo to your tweets
    8. CASE STUDY
  8. A quick quiz
  9. What to tweet about
    1. Tweeting by proxy
  10. How much time to spend on Twitter
    1. CASE STUDY
  11. Finding people to follow
    1. Should you follow everyone who follows you?
    2. Is it rude not to follow someone back?
    3. Lists
    4. Blocking users on Twitter
    5. How to stop following someone
    6. CASE STUDY
    7. CASE STUDY
  12. Attracting followers
    1. Don’t chase followers, do chase conversations
    2. CASE STUDY
    3. How to engage with people
    4. Invite questions
    5. How to get your messages seen by more people
    6. CASE STUDY
  13. The #hashtag and trends
    1. How to use trend information
    2. How to use a #hashtag to promote an event
    3. CASE STUDY
  14. The Twitter search facility
    1. Using Twitter search to help your customers
    2. CASE STUDY
    3. Searching from your homepage
    4. Other ways to get search results
  15. Twitter for business
    1. CASE STUDY
  16. Best and worst practices
    1. CASE STUDY
  17. Twitter tools
    1. Dashboards
    2. On the move
    3. Directories
    4. Audio recordings
    5. CASE STUDY
  18. Measuring results
    1. CASE STUDY
  19. Final word
    1. CASE STUDY
  20. Answers to the quiz
  21. More about the Author
  22. About this eBook
  23. Great business reads from Enterprise Nation