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Type Style Finder

Book Description

Choosing the wrong typeface or type style can destroy the effectiveness of a design, and finding the perfect typeface is not as easy as it sounds.

Table of Contents

  1. Cover
  2. Title
  3. Contents
  4. Section I: A Type and Color Primer
    1. The Origins of Type: An Abridged History
    2. Alphabet Structure and Variation
    3. Typeface Classification
    4. Choosing the Right Face: Visual Associations
    5. Combining Type Styles: The Basics
    6. Fundamentals of Color
    7. Color Models and Relationships
    8. Interactions of Type and Color
  5. Section II: The Type Style Finder
    1. Moods
      1. Tranquil
      2. Friendly (1/2)
      3. Friendly (2/2)
      4. Comical (1/2)
      5. Comical (2/2)
      6. Romantic (1/2)
      7. Romantic (2/2)
      8. Honest
      9. Dynamic (1/2)
      10. Dynamic (2/2)
      11. Refreshing (1/2)
      12. Refreshing (2/2)
      13. Sinister (1/2)
      14. Sinister (2/2)
      15. Sporty (1/2)
      16. Sporty (2/2)
      17. Fragile (1/2)
      18. Fragile (2/2)
      19. Psychotic (1/2)
      20. Psychotic (2/2)
      21. Exotic
      22. Intuitive (1/2)
      23. Intuitive (2/2)
    2. Concepts
      1. Corporate
      2. Techno (1/2)
      3. Techno (2/2)
      4. Urban (1/2)
      5. Urban (2/2)
      6. Elegant (1/2)
      7. Elegant (2/2)
      8. Artificial (1/2)
      9. Artificial (2/2)
      10. Organic (1/2)
      11. Organic (2/2)
      12. Industrial (1/2)
      13. Industrial (2/2)
      14. Fantasy (1/2)
      15. Fantasy (2/2)
      16. Progressive
      17. Extreme (1/2)
      18. Extreme (2/2)
      19. Powerful
      20. Multicultural (1/2)
      21. Multicultural (2/2)
    3. Time+Context
      1. Archaic
      2. Medieval (1/2)
      3. Medieval (2/2)
      4. Renaissance (1/2)
      5. Renaissance (2/2)
      6. Baroque
      7. Victorian (1/2)
      8. Victorian (2/2)
      9. Wild West (1/2)
      10. Wild West (2/2)
      11. Art Nouveau (1/2)
      12. Art Nouveau (2/2)
      13. Machine Age (1/2)
      14. Machine Age (2/2)
      15. Hollywood Heyday (1/2)
      16. Hollywood Heyday (2/2)
      17. Baby Boomer
      18. Counterculture (1/2)
      19. Counterculture (2/2)
      20. New Age
    4. Age Groups
      1. Babies
      2. Toddlers
      3. Kids (1/2)
      4. Kids (2/2)
      5. Young Adults (1/2)
      6. Young Adults (2/2)
      7. Adults (1/2)
      8. Adults (2/2)
      9. Seniors
  6. Selected Trademark Notices
  7. Directory of Design Contributors