Book description
Choosing the wrong typeface or type style can destroy the effectiveness of a design, and finding the perfect typeface is not as easy as it sounds.
Table of contents
- Cover
- Title
- Contents
- Section I: A Type and Color Primer
-
Section II: The Type Style Finder
-
Moods
- Tranquil
- Friendly (1/2)
- Friendly (2/2)
- Comical (1/2)
- Comical (2/2)
- Romantic (1/2)
- Romantic (2/2)
- Honest
- Dynamic (1/2)
- Dynamic (2/2)
- Refreshing (1/2)
- Refreshing (2/2)
- Sinister (1/2)
- Sinister (2/2)
- Sporty (1/2)
- Sporty (2/2)
- Fragile (1/2)
- Fragile (2/2)
- Psychotic (1/2)
- Psychotic (2/2)
- Exotic
- Intuitive (1/2)
- Intuitive (2/2)
-
Concepts
- Corporate
- Techno (1/2)
- Techno (2/2)
- Urban (1/2)
- Urban (2/2)
- Elegant (1/2)
- Elegant (2/2)
- Artificial (1/2)
- Artificial (2/2)
- Organic (1/2)
- Organic (2/2)
- Industrial (1/2)
- Industrial (2/2)
- Fantasy (1/2)
- Fantasy (2/2)
- Progressive
- Extreme (1/2)
- Extreme (2/2)
- Powerful
- Multicultural (1/2)
- Multicultural (2/2)
-
Time+Context
- Archaic
- Medieval (1/2)
- Medieval (2/2)
- Renaissance (1/2)
- Renaissance (2/2)
- Baroque
- Victorian (1/2)
- Victorian (2/2)
- Wild West (1/2)
- Wild West (2/2)
- Art Nouveau (1/2)
- Art Nouveau (2/2)
- Machine Age (1/2)
- Machine Age (2/2)
- Hollywood Heyday (1/2)
- Hollywood Heyday (2/2)
- Baby Boomer
- Counterculture (1/2)
- Counterculture (2/2)
- New Age
- Age Groups
-
Moods
- Selected Trademark Notices
- Directory of Design Contributors
Product information
- Title: Type Style Finder
- Author(s):
- Release date: January 2006
- Publisher(s): Rockport Publishers
- ISBN: 9781610601863
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