In terms of type, friendly faces are just like friendly faces in a design studio:
open, smiling, ready to work and to have fun doing it. Large x-heights and
counters, open apertures, a minimum of details—but unexpected ones here
and there—create welcome legibility and entry into text, as well as some
fun at larger sizes where an unusually loopy bowl, an unusually small tittle,
or a sprightly spur may add a little adventure to the line. Generally, type-
faces with roundness in the bowls and shoulders, generous ductus in the
branches, and soft terminals—sometimes even perkily condensed—feel
accessible and easy to use. Pronounced openness in the apertures (lowercase
e and a), flare in the legs or tail (uppercase R and Q, lowercase k), and
large eyes (lowercase e and g, uppercase B) add to the welcoming quality
that is transmitted as a byproduct of legibility. Sometimes, an aperture
or counter may have a sort of “smiling” effect, or an unexpected lift in a
crossbar that seems genuine and approachable. Curly graphic inclusions,
decorative abstract elements, and handmade qualities all qualify as friendly.
Engaging, outgoing, adventurous, and easy to get along with—the
qualities that we look for in people wed like to be our friends are the
same qualities that exemplify friendly design, typography, and color.
Fonts that are casual and unpretentious, hues that come right out and
say hi, combinations of typeface and color that make us feel good
and help us through a layout are friends, indeed.
Font Catalog Cover
top, and detail, bottom
Underware
Akiem Helmling
Amsterdam Netherlands
Friendly
Moods
22
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Immi
TM
505
Sans Serif | Medium Weight |
Modulated Strokes | Moderately
Extended |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
P22 Ohley
Graphic-Script Hybrid |
Light Weight |
P22 Type Foundry
www.p22.com
p22@p22.com
800.p22.5080
Quimby Mayoral
Script | Light Weight |
The Chank Company
www.chank.com
friendlyfolks@chank.com
877.GO.CHANK
Swingdancer
Script–Sans Serif Hybrid |
Medium Weight | Condensed |
The Chank Company
www.chank.com
friendlyfolks@chank.com
877.GO.CHANK
Snoodle Toons
Stylized Sans Serif | Medium
Weight | Caps and Alternates |
Nick’s Fonts
www.nicksfonts.com
Kaixo Regular
Script–Sans Serif Hybrid |
Medium Weight |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
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Moods Friendly
P22 Preissig Lino
Stylized Serif |
Medium Weight |
P22 Type Foundry
www.p22.com
p22@p22.com
800.p22.5080
Chub
Stylized Sans Serif |
Bold Weight |
The Chank Company
www.chank.com
friendlyfolks@chank.com
877.GO.CHANK
MVB Fantabular Bold
Slab Serif | Medium Width |
Uniform Strokes |
MVB Fonts
www.mvbfonts.com
info@mvbfonts.com
510.525.4288
Sauna Black Italic
Script–Serif–Sans Serif
Hybrid | Moderate Posture |
Underware
www.underware.nl
info@underware.nl
31 (0)70.42.78.117
Espresso Regular
Stylized Serif | Medium Weight |
Erratic Posture and Height |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
P22 Tulda Regular
Graphic | Extra Light Weight |
Open Face |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
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Type Style Finder
Santanera Chachacha
Script–Sans Serif Hybrid |
Medium Weight | Condensed |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Sister Medium
Stylized Sans Serif | Medium
Weight | Condensed |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Metrolite #2
TM
Sans Serif | Light Weight |
Open Counters |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Corndog Clean
Stylized Sans Serif |
Condensed | Medium Weight |
Erratic Proportions |
The Chank Company
www.chank.com
friendlyfolks@chank.com
877.GO.CHANK
Matthia
TM
Sans Serif-Script Hybrid |
Light Weight | Moderately
Condensed
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Bon Guia
Graphic–Script–Sans Serif
Hybrid | Extra Condensed |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
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Moods Friendly
Stymie Medium
Slab Serif | Light Weight |
Uniform Strokes
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
ITC Souvenir
®
Bold
Serif | Heavier Bold Weight |
Noticeable Contrast |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Linotype Syntax
TM
Letter
Modified Serif | Lighter Medium
Weight | Slightly Condensed
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Nevison Casual
Script San Serif | Light Weight |
Erratic Width |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Vario
TM
Std Regular
Sans Serif | Bold Weight |
Modulation | Brush Details |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Veronika
TM
Std Regular
Modified Serif | Lighter Medium
Weight | Slightly Condensed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
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