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Type Style Finder by Timothy Samara

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Multicultural
Bringing together the world’s varied visual languages, multicultural
design depends largely on context. In one sense, it may be approached
as universal—and therefore neutral—in presentation, but it may
also be more consciously considered a grab bag of styles and color
that references disparate cultural qualities to create an eclectic
visual hybrid of form.
Identity Applications
top, and details, bottom
Lure Design, Inc.
Jeff Matz
Orlando [FL] USA
Concepts
152
(Provision) Type Style Finder
CL905.042 / 4237
The idea of multiculturalism in type can be conveyed in two diametrically
opposed ways: as absolutely neutral and therefore universal, or as a mixture
of formal qualities that evoke varied writing systems. In the first camp,
sans serifs with little or no variation in body width among characters, large
x-heights, regularized curves in shoulders and bowls, and perpendicular
terminals—essentially those without any character whatsoever—have been
conventionally thought of as international, eschewing any trace of regional
or historical origin. However, the alternative—type styles that clearly reference
culturally distinct writing systems—may more readily convey the sense of
disparate cultures and people coming together. Roman forms, for example,
with linear junctures along the cap- or baseline, may carry structural associ-
ations with Hindi or Arabic, while some geometrically simplified, angular
characters may refer to ideographic or glyphic forms, such as in Asian or
Hebr
aic writing, respectively. Typefaces with swash or curlicue details,
or abstract inclusions, may similarly feel as though they are foreign” as
compared to more neutral faces, whether serif or sans serif.
5 TSF_CNCPT 2_126–157_.qxd 9/14/05 8:32 AM Page 152
P22 Daddy-O Junkie
Graphic Wedge Serif |
Erratic Baseline |
Conflicting Posture |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
ITC Juanita
TM
Xilo
Sans Serif | Black Weight |
Graphic Detail |
Noticeable Contrast |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Devine Town Regular
Sans Serif–Sanskrit Hybrid |
Medium Weight | Sanskrit
Influence | Capline Joints |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Expresso
Graphic | Medium Weight |
Double Lowercase |
Garage Fonts Type Foundry
www.garagefonts.com
info@garagefonts.com
800.681.9375
F2F MadZine
TM
Wip
Graphic | Medium Weight |
Condensed | Modulation |
Abstract Inclusions |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Modern Blues Regular
Graphic | Glyph Details |
Light Weight | Caps and
Small Caps |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Type Style Finder
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5 TSF_CNCPT 2_126–157_.qxd 8/17/05 2:43 AM Page 154
Concepts Multicultural
Sho
TM
Graphic Sans Serif |
Bold Weight | Modulation |
Brush Influence |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Linotype SinahSans
TM
Graphic Sans Serif |
Bold Weight | Noticeable
Contrast | Looping Detail |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Linotype Dharma
TM
Serif-Sans Serif Hybrid |
Black Weight |
Pronounced Contrast |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
El Chamuco Condensed
Stylized Sans Serif | Pronounced
Contrast | Medium Weight |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
ITC Honda
®
Sans Serif | Black Weight |
Condensed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
ITC Jambalaya
TM
Regular
Graphic | Varied Weight and
Contrast | Illustrative Detail |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
154
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5 TSF_CNCPT 2_126–157_.qxd 8/17/05 2:47 AM Page 155
Type Style Finder
Mantra
Graphic | Glyphic Details |
Pronounced Contrast |
Light Weight | Mixed Heights |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Kigali
TM
Roman
Graphic Serif | Black Weight |
Pronounced Contrast |
Brush Influence |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Kismet
TM
Serif | Light Weight |
Graphic Inclusions |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Lambada
TM
Serif | Bolder Medium Weight |
Slight Contrast | Looped Serifs
and Joint Structure |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Matura
TM
Sans Serif | Black Weight |
Moderate Contrast |
Brush Influence |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Morocco
TM
Std
Graphic | Medium Weight |
Greek-Roman Hybrid |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
155
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Concepts Multicultural
Talmud Regular
Graphic | Bold Weight |
Short Overall Body |
Hebrew-Roman Hybrid |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
Linotype Pide Nashi
TM
Two
Sans Serif | Bold Weight |
Pronounced Descenders |
Arabic Influence |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Rappongi Normal
Stylized Sans Serif | Extended |
Medium Weight |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
ITC Simran
TM
Sans Serif | Heavier Medium
Weight | Noticeable Contrast |
Unicase with Alternates |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
P22 Shibumi
Stylized Sans Serif | Medium
Weight | Pronounced
Contrast | Brush Forms |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
Slogan
TM
Regular
Script | Medium Weight |
Pronounced Contrast |
Semi-Swash Capitals |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
156
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5 TSF_CNCPT 2_126–157_.qxd 9/14/05 8:38 AM Page 156

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