Stylistically, typefaces that appeal to young adults are all over the place—
much like the age group itself. One defining attribute that binds them
together, however, is their pronounced difference from styles that are plain,
austere, or conventional in any way. Younger teens respond to faces with
dramatic proportional changes, bold weights, abstract detailing—such as
patterns, geometric shape inclusions, curlicues, oddly shaped slab serifs,
and so on—and faces that appear unstable. Within this category, type
styles that are appear drawn or manipulated by hand mirror young adults’
search for identity and convey a sense of impropriety or non-schoolishness.
Older teens, as they evolve into maturity, respond to faces of slightly more
conventional structure but with sharper and somewhat less pronounced
detailing than those associated with younger teens. Faces that are derived
from classical type but that have been distorted or otherwise visually
compromised, as well as those that are extremely experimental in structure,
appeal to young adults’ sense of rebellion, and their efforts to separate
their identities from those of their parents.
Yo, that’s cool, dawg! Young adults, from early teenagers to pre-college
age, are increasingly independent and looking to establish their identities
as adults, experimenting and rebelling. Typography and color targeted
at adolescents is expressive, irreverent, and always cool.
Event Poster top,
and detail, bottom
Modern Dog Design Co.
(Provision) Type Style Finder
L805.130 / 4028
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