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Typography Best Practices by Smashing Magazine

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Why Subtle Typographic Choices Make All The Difference

By Carolyn Knight & Jessica Glaser

A strong understanding of how designers control meaning is essential for anyone interested in graphic design or typography. In this chapter, we’ll look at the reasons why subtle typographic changes can create considerable effect. We’ll refer to one or two linguistic and semiotic examples, as well as design case studies, to get to grips with why subtle changes can make all the difference.

Let’s consider a couple of simple sentences: “The boy walks a dog” and “The boy walks the dog.” The meanings are significantly different simply by the change of one small word. “A dog” is any old dog, while “the dog” is one we know and recognize. Similarly, small changes in ...

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