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Typography Best Practices by Smashing Magazine

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Applying Macrotypography For A More Readable Web Page

By Nathan Ford

Any application of typography can be divided into two arenas: micro and macro. Understanding the difference between the two is especially useful when crafting a reading experience, because it allows the designer to know when to focus on legibility and when to focus on readability.

This chapter focuses mostly on a few simple macrotypographic techniques — with a dash of micro — and on how to combine them all to build a more harmonious, adaptable and, most importantly, readable Web page.

First, some definitions. Microtypography has to do with the details; setting the right glyph, getting the appropriate kerning and tracking, and making stylistic choices such as when to use small-caps. ...

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