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Typography: Practical Considerations And Design Patterns by Smashing Magazine

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A Critical Approach To Typefaces

By David Březina

I’ve always wondered, “What is it that makes a typeface or any other design good?” However simplistic this question may seem to typographers, it is a legitimate question many of us are trying to answer.

After several years working as a professional type designer, teaching, and running a type foundry, I pretty much gave up my attempts to find a golden set of rules. The answer is not so simple. There is no established set of features which, when present, make a typeface good (and I do not mean just “looks good,” but also works good). But there is a body of knowledge that can provide the necessary answers and also inform your inevitable personal view.

I will try to give you a condensed recipe on how ...

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