Typography Workbook: A Real-World Guide to Using Type in Graphic Design

Table of Contents

1. Cover
2. Title
3. Contents
4. Typography Is Everywhere: Foreword
5. Talking Type: A Discussion with Philippe Apeloig
6. Typography Fundamentals
   1. A: Type Mechanics: The Visual Tool Kit
      1. Letterform Basics: The Foundation of Typographic Design
      2. Alphabet Variation
      3. The Optics of Spacing: Form and Counterform within Text
      4. The Spatial Mechanics of Paragraphs
      5. Paragraphs in Sequence
   2. B: Form and Function: Building the Bigger Picture
      1. Space: The Typographic Frontier
      2. Typographic Color: The Visual Texture of Language
      3. Point, Line, and Plane: The Expanded Typographic Repertoire
      4. Developing Hierarchy: Clarifying the Content
      5. The Typographic Grid: Creating Architectural Space
      6. Breaking the Grid: Alternative Organizational Approaches
      7. Typographic Systems
   3. C: Expressing theUnspoken: Image and Emotion in Typography
      1. Integrating Type and Image
      2. Type as Image: Transforming Words into Pictures
      3. Color in Typographic Expression
7. Typography in Practice
   1. Typeface Design
   2. Book Design: Texts and Covers
   3. Collateral Texts: Brochures and Annual Reports
   4. Website Design
   5. Ephemera: Announcements, Promotions, and Advertising
   6. Posters
   7. Type in Motion: Animations and Film Titles
   8. Visual Identity: Logos and Corporate Identity Systems
   9. Environmental Type: Signage, Exhibitions, and Architectural Branding
   10. Publications: Newspapers, Magazines, and Newsletters
   11. Packaging
8. Appendixes
9. Index of Contributors
   1. A
   2. B
   3. C
   4. D
   5. E
   6. F
   7. G
   8. H
   9. I
   10. J
   11. M
   12. N
   13. O
   14. P
   15. Q
   16. R
   17. S
   18. T
   19. U
   20. W
10. Bibliography
11. About the Author
12. Acknowledgments