March 2011
Intermediate to advanced
20 pages
40m
English

The Role of Marketing in Launching New Products
Maximize your new product’s chances of success by optimizing the role of marketing throughout the entire product development process.
Phil BakerISBN: 978-0-13-706116-7$1.99

Do You Matter?
Use design to build products, services, and experiences that truly matter to your customers’ lives...that they can’t live without!
Robert Brunner, Stewart Emery, and Russ HallISBN: 978-0-13-706164-8$1.99
Sustainable Disruptive Innovation ...