O'Reilly logo

Ubiquitous Computing for Business: Find New Markets, Create Better Businesses, and Reach Customers Around The World 24-7-365 by Bo Begole

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

8. Breaking Out of the Supply Chain Gang

It is difficult to free fools from the chains they revere.

—Voltaire

If your product or service is becoming a commodity such that margins are shrinking and market share is hard to maintain, shift to another point in the value chain of your industry. It’s common business advice to move to a higher position in the food chain. The business ecosystem consists of many entities adding value to resources acquired from a supplier and selling the added value to customers, hopefully for a profit. As each takes a portion of profit, those closest to the customer dollar reap the largest share.

Skipping Links

A large proportion of the world’s economy consists of businesses selling products or services to other businesses, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required