8. Breaking Out of the Supply Chain Gang
It is difficult to free fools from the chains they revere.
—Voltaire
If your product or service is becoming a commodity such that margins are shrinking and market share is hard to maintain, shift to another point in the value chain of your industry. It’s common business advice to move to a higher position in the food chain. The business ecosystem consists of many entities adding value to resources acquired from a supplier and selling the added value to customers, hopefully for a profit. As each takes a portion of profit, those closest to the customer dollar reap the largest share.
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A large proportion of the world’s economy consists of businesses selling products or services to other businesses, ...
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