The Role of Marketing in Launching New Products
Maximize your new product’s chances of success by optimizing the role of marketing throughout the entire product development process.
Phil BakerISBN: 978-0-13-706116-7$1.99
Do You Matter?
Use design to build products, services, and experiences that truly matter to your customers’ lives...that they can’t live without!
Robert Brunner, Stewart Emery, and Russ HallISBN: 978-0-13-706164-8$1.99
Sustainable Disruptive Innovation ...