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Understanding Broadcast and Cable Finance, 2nd Edition by Alan Batten, Walter McDowell, Broadcast Cable Financial Broadcast Cable Financial Mana

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1    Introduction to Broadcasting and Cable

Timothy Pecaro and John S. Sanders

On the face of it, broadcasting and cable appear to be relatively simple industries—the first supported primarily by advertising, and the second by subscriber fees. Neither has inventory in the traditional sense, eliminating the need for storage facilities and inventory-tracking systems associated with traditional businesses.1

However, both industries have unique and complex financial issues that are dealt with in substantial detail in the body of this publication. These issues have grown even more challenging as the industries have evolved due to increased competition and the implementation of new technologies. As an introduction, this chapter provides an operating ...

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