5   Expenses

Trila Bumstead, Joyce Lueders and Fidel Quiralte1

Whether you are running a neighborhood lemonade stand or a major media corporation, it takes money to make money for most business ventures. The lemonade retailer needs to pay for lemons, sugar, glasses, and a table before the first customer strolls by. Similarly, a broadcast station or cable system needs to acquire all types of program content before the first audience member or potential subscriber will pay attention. After addressing the issues of revenue in Chapter 4, the same three authors now look at the “other side of the coin,” and address the necessary information needed to monitor—and, more importantly, control—business expenses.


Operational expenses are recognized ...

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