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Understanding Broadcast and Cable Finance, 2nd Edition by Alan Batten, Walter McDowell, Broadcast Cable Financial Broadcast Cable Financial Mana

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7   Capital Assets

Ronald Rizzuto, Ph.D. and Leslie Hartmann

Media companies have both big and small assets that contribute to the successful operation of the venture. Capital assets are the “biggies” that typically cost a lot, such as buildings and transmitters, and as a result, are regarded as a special financial category. Our authors look at the promises and pitfalls surrounding these expensive, long-term business investments. Dr. Ron Rizzuto is Professor of Finance, the Daniels College of Business, University of Denver. Leslie Hartmann, who also contributed Chapter 2, is Regional Director of Business Analysis for Entercom Communications.

Introduction

In previous chapters, you learned about expense items typical to a broadcast and cable ...

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