Chapter 4. Household Sector

Retail Sales

Market sensitivity: Medium

What is it? Monthly report on retail sales, published in nominal terms for the current month, CNY100 million, YoY %, and MoM %

Chinese news release on the Internet:

English news release on the Internet:

Release time: 10 a.m. Beijing time, usually on the 11th day of the following month. March, June, September, and December data is released later, to coincide with the quarterly GDP data

Frequency: Monthly; data for January and February is released together

Source: National Bureau of Statistics (NBS)

Revisions: No

Why Is It Important?

China’s consumers have a tough time. Companies’ profits are high and workers’ wages are low. A weak social ...

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