© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024
I. CroninUnderstanding Generative AI Business Applicationshttps://doi.org/10.1007/979-8-8688-0282-9_3

3. The Business Case for Generative AI

Irena Cronin1  
(1)
Savannah, GA, USA
 

In recent years, AI has undergone substantial advancements, establishing itself as a pivotal element in numerous industries. This summary delves into the current state of AI within the business context, its diverse applications, the associated benefits and challenges, and a glimpse into its promising future.

AI applications in the business sector are multifaceted, revolutionizing operations, decision-making processes, and customer experiences across various domains. From enhancing customer ...

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