Understanding market research

Video description

Market research ties in with ethnographic research to provide a business- AND project-centric view of the users of your site or app.

Table of contents

  1. Understanding Market Research

Product information

  • Title: Understanding market research
  • Author(s): Jen Kramer, Heather O'Neill
  • Release date: June 2018
  • Publisher(s): O'Reilly Media, Inc.
  • ISBN: 9781492034896