▸ Case Study 12Volunteer and Donor Recruitment on Social Media
Sometimes things just do not end up as planned. This lesson was learned the hard way by Hope Center after it implemented a volunteer and donor recruitment campaign on social media.
As a relatively new nonprofit organization, Hope Center was fortunate to have wide-ranging support from a dedicated group of volunteers. Its small yet efficient staff—whose ages spanned from a new college graduate to a recently retired CEO—were well respected for their ability to maximize every single dollar received through donations.
Hope Center was interested in increasing its name recognition, not only in the ...
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