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Understanding the Business of Entertainment by Gregory Bernstein

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Section 2Entertainment Companies

Growth and Power

Anyone who wants to understand the entertainment industry should know and understand the businesses that run it.

A little over a century ago, there were no large entertainment companies. The business was rooted in individuals, often immigrants, often without much money, who came to like something new called movies and radio. They got into film and radio production for both fun and profit, and unbeknownst to them arrived on the ground floor of the emerging mass entertainment industry.

In the past few decades, the media has undergone explosive growth and consolidation. The days when studios were mom and pop operations owned by family members are long gone; today, entertainment companies are primarily ...

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