Marketing of Agricultural Produce

This chapter analyses marketing of agricultural produce, its concept, nature, structure, dimension, problems and policy steps for improving the overall system of agricultural marketing in India. Agricultural marketing continues to be the mainstay of life for majority of Indian farmers. Most agricultural commodity markets generally operate under the normal forces of demand and supply. The agricultural sector needs competitive and well-functioning markets for farmers to sell their produce. Marketing occupies an important place in agriculture, as it is the end process of farmers’ efforts. It motivates the farmers to produce more and earn a higher income. Improvement in the condition of farmers and their ...

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