Understanding Your Customers' Minds

Video Description

Gerald Zaltman, Harvard Business School professor. Learn how to create more effective marketing campaigns based on your customers' unconscious thoughts and feelings.

Table of Contents

  1. Understanding Your Customers' Minds 00:14:10

Product Information

  • Title: Understanding Your Customers' Minds
  • Author(s): Gerald Zaltman
  • Release date: June 2008
  • Publisher(s): Harvard Business Review
  • ISBN: 32562HBRHV1183