Understanding Your Users

CHAPTER 13

FIELD STUDIES

INTRODUCTION

WHEN SHOULD YOU CONDUCT FIELD STUDIES?

THINGS TO BE AWARE OF WHEN CONDUCTING FIELD RESEARCH

FIELD STUDY METHODS TO CHOOSE FROM

Observation Only

Interacting with the User

Method Supplements

PREPARING FOR A FIELD STUDY

Identify the Type of Study to Conduct

Players in Your Activity

Train the Players

Develop your Protocol

Schedule the Visits

Activity Materials

Summary

CONDUCTING A FIELD STUDY

Get Organized

Meet the Participant

Begin Data Collection

Wrap-up

Organize Your Data

Summary

DATA ANALYSIS AND INTERPRETATION

Debrief

Affinity Diagram

Analyzing Deep Hanging-Out Data

Analyzing Contextual Inquiry/Design Data

Analyzing Data from Discount User Observations

Qualitative Analysis Tools

COMMUNICATE THE ...