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Underwriting the Internet: How Technical Advances, Financial Engineering, and Entrepreneurial Genius are Building the Information Highway by Leslie S. Hiraoka

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Chapter 4 Dot-com Front-runners

While Cisco, Sun, Oracle, Microsoft, and AOL were gingerly building and plying their wares on the evolving information superhighway, a gaggle of dot-com speedy front-runners led by Charles Schwab, Amazon.com, Yahoo! and eBay zoomed ahead to test the limits of the new medium. Of the various e-businesses, financial services dealing with fast-paced stock trading were preeminent candidates from the start to capitalize on the race online. After all, instant price information and lightning-fast executions were hallmarks of the Net, which leveled the trading field between Wall Street professionals and those who were going about their lives at home or work. The terrorist attacks of September 11, 2001, moreover, made congregating ...

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