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Unfear Transformation

The Art and Science of Achieving and Sustaining Breakthrough Results

Several of the greatest innovations in business have come when people attempt to see things differently—to reframe and reimagine what sort of business they are in and what is possible in the world. For example, Netflix started as an alternative to Blockbuster. The company was somewhat successful, but it didn’t really take off until it reim­agined the business a few times, first as a streaming platform and then ultimately as an entertainment company. Most businesses are constantly doing some version of this reframing, looking at their strategy, market share, operational challenges, and so on and attempting to see these in a new light. While the reframing ...

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