Uniquely Great

Introduction

Creating great organizations is all about enabling people. I think of it as learning to use magic. Consider magic as the result of using our ordinary abilities to create extraordinary outcomes. It requires a great deal of intention, attention, and wisdom. Intention because we need to be clear about our motivations and desired outcomes, attention because it requires focus and effort, and wisdom because we have to choose carefully where we put those efforts. A well-chosen project to which we apply honest energy can result in magic. This book is about how to apply ordinary abilities to create extraordinary organizations. Doing this requires asking a lot of questions, because questions take you to new places, new understanding, and unforeseen ...