144 Priming
Activating specific concepts in memory to influence subsequent thoughts and behaviors.
Whenever stimuli are received by the senses—sights, sounds, smells, touches, tastes—concepts are automatically activated in memory. Once concepts are activated, they stay activated for a period of time, capable of influencing subsequent thoughts, reactions, emotions, and behaviors. This phenomenon was thought to be robust and a significant influence on human behavior. However, many of the foundational priming experiments have failed independent replication, casting doubt on the phenomenon. While the priming effect seems to be real, its ability to subconsciously influence thoughts and behaviors are significantly weaker than previously believed. ...
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