1 Also known as best is the enemy of the good principle.
2 The seminal works on satisficing are Models of Man, John Wiley & Sons, 1957; and The Sciences of the Artificial, MIT Press, 1969, both by Herbert A. Simon.
3 In many time-limited contexts, the time limits are artificial (i.e., set by management), whereas the consequences of low-quality design and system failure are real. See, for example, Crucial Decisions: Leadership in Policymaking and Crisis Management by Irving Janis, Free Press, 1989.
4 For example, designers at Swatch realized that watches of increasing accuracy were no longer of value to consumers—i.e., accuracy to within one minute a day was accurate enough. This “good enough” standard allowed the designers of Swatch to focus ...
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