28COLOR MEANING
Color is used to communicate ideas and concepts through cultural associations and psychological effects
Color meaning is an intentionally broad term that encompasses all efforts that help us understand both obvious and subtle ways that color permeates our lives.
People associate meaning with color in multisensory and complex ways. Although we often try to isolate aspects of human experience to study them (e.g., cognitive, emotional, behavioral, affective, physiological, spiritual, linguistic, etc.), our response to color is not always orderly and may involve several of these at once. Complicating matters is the fact that a person’s ...
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