Chapter 6

Cutting Copy


Everything we interact with generates a specific emotion suited to reinforcement or repression. Regardless of culture, users are emotionally affected by the register and tone of the content. In an age of diminishing attention spans, textual content must be impactful, concise, and available in the local language. There are basic principles that improve the grittiness of mundane user experience and can guide the redaction and production of content geared for a global audience. This chapter discusses some of those strategies.


Copy; resuability; dialect; translation; transcreation; localization; content; machine translation; search engines

Get Universal UX Design now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.