UnLeadership

33Be the Change Leadership

Amanda Hite is the cofounder and CEO of BTC (Be The Change) Revolutions, a social media marketing agency that specializes in engaging communities and igniting movements through their unique movement marketing model. For some of today’s most innovative start-ups to well-known, multibillion-dollar businesses, BTC works with best-in-class brands who care about making a difference in the world, a people-driven marketing movement working on human media and intelligence. Amanda also launched Renaissance3, a company to run the platform Campaigns for Humanity. There, they identify global change-makers, take 25% of their profits, and put them into global funding campaigns.

(Highlights from our interview, recorded Aug 2, 2023.)

BEFORE STARTING MY OWN BUSINESSES, I worked in the corporate world of talent and human resources. My cofounder Brandon came from a similar background, and we both realized HR and marketing should be working together because both departments were people driven, and marketing had better budgets. When we landed our first huge brand client, we beat out all these big marketing agencies even though we were small and makeshift. We succeeded without traditional marketing experience because our human and talent resource training stood apart. People were the medium in this new social media space, and that has stayed the same even as social and digital media have changed.

We were obsessed with what we saw in the movement space on social media. ...