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UnLeadership
book

UnLeadership

by Scott Stratten, Alison Stratten
February 2024
Beginner content levelBeginner
304 pages
5h 36m
English
Wiley
Content preview from UnLeadership

54Transformative Leadership

Melissa Sargeant is CMO at AlphaSense, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and event management. Before AlphaSense, Melissa was CMO at email optimization leader Litmus, customer experience management disruptor SugarCRM, and e-commerce innovator ChannelAdvisor (ECOM). With more than 30 years of marketing experience in the tech sector, she has expertise in SaaS go-to-market strategy and execution, customer success, digital demand generation, and branding. Melissa also held senior marketing roles at Avalara, CA Technologies (Computer Associates), Digitalsmiths—A TiVo Company, Bluefire Security Technologies, and Guardent (VeriSign). Over the years Melissa has brought Scott in to speak to multiple audiences, most recently for AlphaSense in 2023.

(Highlights from our interview, recorded May 31, 2023.)

THE WORK THAT GIVES ME goose bumps is the process of transformation and change. I like coming in and assessing situations, doing my listening tour, seeing opportunities to improve a marketing program, and putting together a framework to get us to the next stage. The process is long, not necessarily because it's complex but because it involves change. I spend a lot of time evangelizing, demonstrating to people the ideas and practices we are implementing are founded on good, solid marketing fundamentals. I use industry research ...

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Publisher Resources

ISBN: 9781394223381Purchase Link