UnLeadership

60Demystifying Leadership and Innovation

Amber Mac is president of AmberMac Media, Inc., an award-winning content development agency, an award-winning podcaster (This Is Mining, The AI Effect), and a bestselling author. She is also the co-host of the weekly emerging technology radio show and podcast #TheFeed on SiriusXM. In 2022, Amber joined the board of directors at GFI (TSXV: PEAS), a plant-based farm-to-fork food and ingredients company. She is a regular business host and expert for Fast Company, CNN, Bloomberg, CBS, BNN, CTV, The Marilyn Denis Show, and SiriusXM. Amber specializes in creating content that helps demystify technology.

(Highlights from our interview, recorded June 12, 2023.)

I'VE BEEN SPEAKING ABOUT INNOVATION for 15 years, and whenever I do a keynote, someone asks me about the impact of technology on kids. Many are parents looking for answers and leadership because it feels as though things are moving too fast. It is hard to stay on top of the constant change, even for someone like myself who is immersed in the industry. About a year ago, I began tying together content around technology, the climate crisis, and bettering the world for the next generation—these values drive my work and should motivate all of us to have a clearer perspective as leaders.

Innovation can be an intimidating word; it often feels unattainable, requiring millions of dollars in investment and fundamental changes. Most businesses aren't innovating; they're adapting. Once, the technology ...