UnLeadership

64Democratizing Leadership

SWAN SIT IS A BOARD director, creator, advisor, and investor. Raised before it was cool to be smart, she grew up to become the global head of Digital Marketing at Nike, Estée Lauder, and Revlon. She's now a creator with 3.7 million followers, with Forbes dubbing her the Queen of Clubhouse. A contemporary operator who sits at the intersection of corporate economics, digital transformation, and consumer attention, Swan is one of the most sought-after advisors and speakers in Web3. Sitting down to interview Swan was a joy; she seamlessly occupies the space between influencer and industry as a compelling storyteller and speaker.

When Alison spoke with Swan, she shared that democratizing information and access is her North Star. Swan's parents came to the States when she was six, from humble beginnings. Their dream was to send her and her brother to college. There was no Internet back then, so if you wanted to know anything, you went to the library. It was free, but there were still problems with access—you needed a library card and someone to take you to the library. Swan is all about access, about democratizing information. Talent is distributed evenly, but opportunity is not—how do we get more opportunity into the hands of more people? Democratizing information also means making it consumable. When you share an idea or build a brand, you're the explainer, the translator. Marketing a commodity with price, benefits, and features is one thing—but building ...