Introduction
In this book I answer three questions I am asked regularly during my conversations with executives and professionals around the world:
- How do I unleash my creativity and innovation potential to enhance my chances for promotion?
- How can I add the most value now that I’ve moved into management?
- How can my business sustain enterprise growth in today’s highly competitive global economy?
The book is organized in five parts to answer these questions.
- Part I discusses in detail the creative thinking process and emphasizes the critical role of creativity and innovation, both in enterprise growth and career success.
- Part II presents the four requirements for the mind to generate creative ideas. Real-world examples are used to illustrate the practical role of each requirement in creative problem solving.
- Part III discusses the seven lessons from nature to be applied in creating the four requirements. Application of each lesson is supported by in-depth conversations with innovative and successful individuals.
- Part IV presents the proven process that innovation is generation, acceptance, and implementation of creative ideas that enhance a company’s value to the customer, differentiating the company from the competition. It is a three-step people process.
- Part V suggests the important role the managers’ day-to-day behaviors play in facilitating the innovation process. It presents two important lessons from nature, the keys to managers successfully fulfilling their leadership ...
Get Unleashing Creativity and Innovation: Nine Lessons from Nature for Enterprise Growth and Career Success now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
