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Unleashing Creativity and Innovation: Nine Lessons from Nature for Enterprise Growth and Career Success by Madan Birla

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Introduction

In this book I answer three questions I am asked regularly during my conversations with executives and professionals around the world:

  • How do I unleash my creativity and innovation potential to enhance my chances for promotion?
  • How can I add the most value now that I’ve moved into management?
  • How can my business sustain enterprise growth in today’s highly competitive global economy?

The book is organized in five parts to answer these questions.

  • Part I discusses in detail the creative thinking process and emphasizes the critical role of creativity and innovation, both in enterprise growth and career success.
  • Part II presents the four requirements for the mind to generate creative ideas. Real-world examples are used to illustrate the practical role of each requirement in creative problem solving.
  • Part III discusses the seven lessons from nature to be applied in creating the four requirements. Application of each lesson is supported by in-depth conversations with innovative and successful individuals.
  • Part IV presents the proven process that innovation is generation, acceptance, and implementation of creative ideas that enhance a company’s value to the customer, differentiating the company from the competition. It is a three-step people process.
  • Part V suggests the important role the managers’ day-to-day behaviors play in facilitating the innovation process. It presents two important lessons from nature, the keys to managers successfully fulfilling their leadership ...

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