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Unleashing Creativity and Innovation: Nine Lessons from Nature for Enterprise Growth and Career Success by Madan Birla

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Contents

Preface

Introduction

Part I: Creativity and Innovation

“What If” Thinking: The Driver Behind FedEx’s Launch and Growth into a Global Icon

A What If Suggestion: The Reason behind my First Big Promotion

Enterprise Needs Innovation from Everyone

“I Like the Way You Think” Started Ram on a Very Successful and Fulfilling Career Journey

Creativity Is Using Imagination to Ask What If?

Your Simple Ideas Are Valuable and Much Needed

Are Companies Facing New Competitive Challenges in the Current Business Environment?

Is the Rate of Change Going to Slow Down?

Part II: The Four Requirements for the Mind to Generate Creative Ideas

Creativity in the Business World

What if We Typed Using Only Our Thumbs? The Birth of the BlackBerry

Ongoing Creativity and Innovation: A Must for Sustaining Market Leadership

Innovation: Connecting Dots from Disparate Fields

Generating (MINTing) Ideas

M Stands for More Dots: Expanded Knowledge Base

Leonardo da Vinci: A Classic Example of Expanded Knowledge Base

I Stands for Imagination

From NASCAR Pit to Scalloped Potato Production

N Stands for Nominal Stress (Creative Tension)

T Stands for Time

Part III: Seven Unleashing Creativity Lessons from Nature for Creating the Requirements

Nature: A Rich Resource for Understanding Ourselves

Nature: A Fertile Environment for Creative Thinking

Design in Nature

Biomimicry: Learning and Imitating Nature’s Designs

Behold the Birth of Velcro

Similarities between Fruits/Flowers and Creative Ideas: The Natural By-products ...

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