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Part I: Creativity and Innovation
“What If” Thinking: The Driver Behind FedEx’s Launch and Growth into a Global Icon
A What If Suggestion: The Reason behind my First Big Promotion
Enterprise Needs Innovation from Everyone
“I Like the Way You Think” Started Ram on a Very Successful and Fulfilling Career Journey
Creativity Is Using Imagination to Ask What If?
Your Simple Ideas Are Valuable and Much Needed
Are Companies Facing New Competitive Challenges in the Current Business Environment?
Is the Rate of Change Going to Slow Down?
Part II: The Four Requirements for the Mind to Generate Creative Ideas
Creativity in the Business World
What if We Typed Using Only Our Thumbs? The Birth of the BlackBerry
Ongoing Creativity and Innovation: A Must for Sustaining Market Leadership
Innovation: Connecting Dots from Disparate Fields
Generating (MINTing) Ideas
M Stands for More Dots: Expanded Knowledge Base
Leonardo da Vinci: A Classic Example of Expanded Knowledge Base
I Stands for Imagination
From NASCAR Pit to Scalloped Potato Production
N Stands for Nominal Stress (Creative Tension)
T Stands for Time
Part III: Seven Unleashing Creativity Lessons from Nature for Creating the Requirements
Nature: A Rich Resource for Understanding Ourselves
Nature: A Fertile Environment for Creative Thinking
Design in Nature
Biomimicry: Learning and Imitating Nature’s Designs
Behold the Birth of Velcro
Similarities between Fruits/Flowers and Creative Ideas: The Natural By-products ...