
ix
Unleashing the Power of 3P
Character Names, Roles, and Other Information
Corporate Name Enterride
Division Utility Division
Division Name Trail Rider Memphis Operation
Consulting Company Kata Movements
Old Product Families “Trail Rider” and
“Traction”
Acquired Product Family “Trail Gripper”
Frank Kent Corporate Chief Executive Officer (CEO)
Steve Sawyer Corporate Vice Chair
John Cuso Corporate Chief Financial Officer (CFO)
Paula Angle Corporate Senior Vice President, Human
Resources
Pete Grant Trail Rider Plant Manager
Dave Martin Trail Rider Lean Leader
Mike Young Trail Rider Shop Manager
George Hall Trail Rider Advanced Manufacturing
Engineering Leader