Unleashing the Power of 3P

Building a Case  ◾  51

excitement, confidence, and willingness grew by the minute. By the end of the

conversation, Pete was sold.

“Listen, this is a huge risk, but I want us to knock this out of the park, and

I like what I hear. We haven’t had a great track record at launching major

projects. Unless we change how we do it, we likely can’t expect much differ-

ent, and I don’t want to let Steve down. Dave, what do you think?”

“Everything we talked about makes sense. I like it, and I want to learn more

about this. Let’s do it.”

“I agree,” said Pete, and with a final clink of their glasses and a downing of the

last few fingers of beer, they wrapped it up, heading home to their families.

Although none of them could know how it would turn out, they’d mad ...