10
UX Metrics – The Story of Operational Measurement
Operational measurement is how companies test work and brand recognition to gauge success. Operations Expenditure (OpEx) is the money they spend to grow the business via talent, conferences, marketing, advertising, and so on. It’s everything they spend that isn’t on machines, equipment, rent, and so on. If we as UXers can grasp the significance of this, we can be huge supporters of companies’ goals for growth, reduction of costs, and curtailing of losses due to inefficiencies and poor design.
For companies that are striving to serve customers with the highest quality while continuing to grow brand awareness and revenue, using UX metrics in an analytics practice is foundational. Moving on then ...
Get Unleashing the Power of UX Analytics now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
