Table of Contents
Preface
Part 1: Introduction to UX Analytics
1
Understanding the Fundamentals of User Experience
Getting familiar with UX
Busting the myths about UX
Understanding the differences between UI and UX
Who does UX?
Understanding the functioning of a UX Team
Summary
2
Just What Do We Mean by Analytics?
What UX analytics entails
Quantitative metrics example
A qualitative metrics example
Understanding the impact of analytics on successful UX projects
Exploring the common types of metrics
Quantitative
Qualitative
Quantitative versus qualitative metrics
Summary
3
Using Analytics Effectively for Successful UX Projects
Knowing the goal before getting started
Understanding how analytics is like a roadmap
Mastering quantitative and qualitative ...
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