The ultimate proof of Investment value is the willingness of a customer to pay for it, or by what internal stakeholders are willing to commit to in terms of expense reductions. There must be a clear link between what the Investment provides and the value stakeholders perceive.
This chapter starts with a definition of great products. What is it about a product that makes them “great”? Can we find something in common that will allow us to create great Investments? I'll share a definition of great products that I learned from a very wise person. Then we'll discuss what they have in common.
We'll then discuss three different business models that will affect how customers obtain value from your product.
The bulk of ...