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Unlocking Innovation: How To Generate And Realize Great Ideas by Smashing Magazine

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Five Tips For Making Ideas Happen

By Scott Belsky

Creative types have a problem. We have so many great ideas, but most of them never see the light of day. Why do most ideas never happen? The reason is that our own creative habits get in the way. For example, our tendency to generate new ideas often gets in the way of executing the ones we have. As a result, we abandon many projects halfway through. Whether a personal website, a new business idea or a long-dreamt novel, most of these projects stagnate and become a source of frustration.

Some creative people and teams are able to defy the odds and make their ideas happen, time and again. In my work, I have spent the better part of five years meeting these exceptional people and chronicling their habits ...

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