Chapter 1

1 Opportunity Engineering draws off the principles of real options analysis (ROA), which is a method for valuing uncertain investments, but goes well beyond valuation to deliberately reconstruct investments to increase their value and contain risk.

Chapter 2

1 Yasmin Gharehmani, “What’s the Big Idea?” CFO, July 2006.

2 Scott Hensley, “Glaxo Swaps Antibiotic Project for Equity Stake in Affinium,” Wall Street Journal, February 26, 2003.

Chapter 3

1 The process is discussed in detail in the sister book to this, MarketBusters, by Rita Gunther McGrath and Ian C. MacMillan, Harvard Business School Press, 2005; and is also covered in reasonable depth in Chapter 10 of The Entrepreneurial Mindset, by McGrath and MacMillan, Harvard ...

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