Foreword

The book you are holding is deliberately as short as we could make it because we assume our readers are busy and do not have much time to read. Instead of a longwinded discourse, you want results and to grow the top line. Despite its brevity, we hope we get the point across that you can engineer the financial returns of business investments much as you can engineer a product. Using the concepts of Opportunity Engineering (OE), you no longer need to accept the outcome of investments in R&D, M&A, new markets, new products, and strategic plans, as being largely the hand you are dealt. Instead, OE allows you to stack the deck in your favor, by limiting the downside while letting the upside run. The OE methodology is simple to use, yet disciplined, ...

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