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About the Authors
Chapter 1: Breaking the Go/No Go Vise Grip on Innovative Growth
Making Uncertainty Work for You
NPV and DCF: When and When Not to Use Them
Chapter 2: The Opportunity Engineering Process
Illustrative Case Study 1: Entering a Foreign Market
Illustrative Case Study 2: New Production Process
Another Source of Engineered Value: Trade or Sale of Uncertain Assets for Cash or Equity in Other Assets
Chapter 3: How to Engineer Opportunities: Stage I: DDP
Framing Your Challenges and Your Key Vulnerabilities
Ergonomic Desk Project
Appendix: More on the Consumption Chain
Chapter 4: How to Engineer Opportunities: Stage II: CheckPointing
Structuring Your Approach to Ramping Up Your Reach and Eradicating ...
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