Unlocking Strategic Innovation

Unlocking Strategic Innovation

by Surja Datta, Sandeep Roy, Tobias Kutzewski
Released March 2021
Publisher(s): Routledge
ISBN: 9781000360547

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Book description

This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape.

An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.

Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Contents
  6. List of figures and table
  7. Acknowledgements
  8. 1 Introduction
    1. A note on the case studies
    2. Note
  9. 2 Globalization, digitization and disruptive uncertainty
    1. Global flows, barriers and expeditors
    2. Barriers and expeditors
    3. How to think about uncertainty
    4. Risk and uncertainty
    5. Conclusion
    6. Notes
    7. Further reading
  10. 3 Resources: Assets, capabilities and strategic positioning
    1. Tangible and intangible resources
    2. The resource-based view of competitive advantage
    3. Capabilities
    4. Unique resources and capabilities of the firm
    5. Unique and threshold assets
    6. Defining competitive advantage
    7. Identification of unique or core assets
    8. Problems with RBV
    9. Static analysis
    10. Dynamic capabilities
    11. Strategic positioning
    12. Industry analysis
    13. Generic strategies
    14. Problems with the linear view of strategy
    15. Linking the ‘inside out’ and ‘outside in’ approach of strategy-making
    16. Conclusion
    17. Notes
    18. Further reading
  11. 4 Recombination: The process of innovation
    1. Understanding innovation: Different perspectives
    2. Innovation at the macro level: City, region and nation
      1. National innovation system and triple helix thesis
      2. Creative cities and clusters
    3. Innovation at the industry level
      1. Innovation at the component and architectural levels
      2. The Technology S Curve
      3. Dominant design
      4. Disruptive innovation
    4. Innovation at the firm level
      1. The incremental-radical continuum
      2. Alternative innovation approaches: Open vs. closed
    5. Innovation at the individual level
    6. Conclusion
    7. Notes
    8. Further reading
  12. 5 Reach: Going global
    1. Why all firms are not multinationals
    2. Drivers of reach: Motivations for going global
      1. Resource acquisition
      2. Market penetration
    3. Extending reach: The internationalization process
      1. The incremental approach
      2. Modes of internationalization
      3. Markets
      4. ‘Born global’ firms
    4. Complexities of extensive reach
      1. Pressure for global integration
      2. Need for local responsiveness
      3. Export-based internationalization
      4. Production-based internationalization
      5. Customization-based internationalization
      6. Production plus customization-based internationalization
    5. Reaching for competitive success
    6. Conclusion
    7. Notes
    8. Further reading
  13. 6 Roots: Power of the place
    1. Importance of roots
    2. Impact of the nation-state
      1. Firm strategy, structure and rivalry
      2. Basic and advanced factors
      3. Related and supporting industries (clusters)
      4. Home demand
      5. Critiques of the Diamond Model
    3. Creative cities
    4. The culture of community
    5. Conclusion
    6. Notes
    7. Further reading
  14. 7 Creating options: Harnessing the power of uncertainty
    1. The problem of hyper-rationality
    2. Bounded rationality: A dose of realism
    3. Optionality
    4. Real options and corporate strategy
    5. Real options approach and the four Rs
    6. Creating options
    7. Scenarios
      1. Step 1: The focal issue
      2. Step 2: Factors
      3. Step 3: Forces
      4. Step 4: Importance and uncertainties
      5. Step 5: Logics
      6. Step 6: Scenarios
      7. Step 7: Indicators
      8. Step 8: Evaluate options
    8. Conclusion
    9. Notes
    10. Further reading
  15. 8 Bringing it all together
  16. Index

Product information

  • Title: Unlocking Strategic Innovation
  • Author(s): Surja Datta, Sandeep Roy, Tobias Kutzewski
  • Release date: March 2021
  • Publisher(s): Routledge
  • ISBN: 9781000360547