CHAPTER13

Developing a Creative Culture in Your Organization

In This Chapter

  • How creativity affects the bottom line
  • The importance of including everyone in the creative process
  • What it takes to be creative at work
  • Surrounding yourself with inspiration

The blog posts and articles are all over the internet. Many corporations, nonprofit organizations, governmental agencies, and small businesses are now asking employees to do more with less—and to do it creatively. Some companies are just jumping on the creativity bandwagon now, while others recognized the need long ago. But just what does being creative in the workplace mean? What does it entail? ...

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